Organizing your planogram template on a hunch doesn’t cut it when nose-to-nose with your competitors. This familiarity makes it easy for shoppers to identify their favorite products and walk away with that brand in their cart. Not only do planograms help brands develop the most profitable shelf strategy, but it allows them to easily make their presentation on the shelf consistent across retailers. The planogram may be schematic or have images of the actual products, depending on how it's designed. Products might be grouped by type, size, popularity or other categorizations relevant within the market. Planograms are beneficial to a merchandising strategy as they take into account techniques like cross-merchandising, and aim for the most profitable product placement. Planograms - also referred to as POGs - are a visual representation of product shelving used to maximize capacity and sales. Doing this allows them to utilize every inch of the available space. With countless SKUs of varying sizes, how do they stay organized? Planograms.
Managers tailor displays to the specific dimensions of the shelves and products in order to optimize space.
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